How Not Having an Updated Website Hurts Your Business’ Relevance
Whether you are offering a service or selling a product, your online presence is important for attracting more traffic to your business’ page. A lot of potential customers will check out your online page before making the decision to purchase your product or book your services.
If your business website isn’t updated, you could lose these new customers before they get a chance to see what your business is about.
Having an updated website plays an important role in how customers and new employees see your business. On this page, we’re going to discuss why an updated website is important for businesses in all industries and how you can ensure your company’s site is up to standards. Keep reading to learn more.
Updated Websites Make Good Impressions
A website is an important part of any business because this is the area where people can find out about things such as:
- Information on products and services
- Company information and location
- Upcoming sales and promotions
- How to get in touch with the business
- Information on job openings in the company and how to apply
If the website makes a bad impression right from the start, anyone who visits it will immediately be turned off. This is because an old website gives people the impression that the business doesn’t care to focus on details.
An old website also gives off the impression that the business will have outdated methods. People will assume that they can’t find new release products or will get services that use outdated technology or techniques.
Sadly, a business could have a lot of valuable information on its website. However, the people who would likely spend money on what the business is offering will form an opinion on the site in less than a second. If the website made a bad impression, they will take their money elsewhere.
The Majority of Your Customers are Using Mobile Devices
Always keep in mind how your customers will be using your website. The majority of people will find your website using their mobile devices. While it’s tempting to organize the website layout to fit what looks best on your screen while designing it, it’s crucial that you put more emphasis on how people are going to see it. Older websites typically don’t provide a good experience for mobile users. Always make sure the theme you are using is compatible with mobile users or else your business will lose their attention.
Older Websites are More Likely to Be Penalized by Search Engines
Google is designed to provide users with the best results for their searches. Search engines always provide the most relevant sites based on what the person is searching for. If you provide a service that matches what people are searching for but your website is out of date, you likely won’t make an appearance in their search results.
The search engines are designed to ensure only up-to-date and relevant results are suggested to the users. If your business page has an early 2000s feel to it, Google and other search engines will avoid suggesting it.
Out-of-date websites aren’t the only things that search engines will penalize businesses for. If your content contains keyword stuffing, you will also have a hard time being suggested in the results. Keyword stuffing and using irrelevant keywords will do more harm than good.
It’s also important that your website has original and authentic content. Your page will be penalized if you copy and paste the same content your competitors are posting. Make sure everything on your website is 100 % unique to your business.
People Will Question Your Quality
An older website appears to be of poor quality. While your website may not match your services, potential customers will assume it does. If your website is out of date, people will be less likely to trust the services or products your business offers.
When customers come across an old or out-of-date website, they are given the impression that the business doesn’t focus on making improvements. A lot of people want to ensure they are spending money on a service that is up-to-date and focused on delivering the best results. An old website shows the opposite of this.
How Businesses Can Improve Out-of-Date Websites
As a business owner, the last thing you want to do is turn off customers before they get a chance to learn about the services. This is why it’s important to make sure your website looks good, loads quickly, and is easy for people to navigate.
If people can easily find what they are after, they are more likely to stick around and check out other sections of the site. Business owners who feel that their website is out of date should focus on three aspects for improving it:
- Use up-to-date website security
- Have new and updated content
- Use a modern and attractive website layout
Security is one of the first things people notice about a website, and if it’s not there they will leave asap. When you visit a website, take a look at the address bar. If there is a closed lock symbol, you are on a secure page. If there is a triangle with an exclamation point, the website does not have security.
Not only is it important to have security, but it’s also crucial to use a trusted platform. A trusted platform with up-to-date security will ensure your business page is not likely to get hacked. People will feel safer browsing it and be more likely to make a purchase.
There are many ways to attract a person to your website, but ultimately it’s the content that keeps them coming back. It’s important that your website contains content that is authentic and speaks to the user.
You should also think about how often you are updating that content. The more often new quality content is added, the more likely you are to drive traffic to your page. With your content, it’s important to add keywords that match your services or products. However, try to keep it sounding natural so your content isn’t penalized.
Don’t forget the layout when updating your business website. There are many things that you need to consider when choosing the right layout.
- Easy to navigate
- Looks good on mobile and desktop screens
- Loads quickly
- Attractive color scheme
- Organized content
- Appealing to the target audience
When you put thought into the layout and appearance of your business website, it has the potential to attract more customers. This is a great way to showcase your products or services and inform people of what your company offers. If the website is out of date, it could drive people away before they see what you’re about.